Modern online casinos, like MrQ Casino, are able to provide a range of safety tools, each of which enables the player to maintain control of their experience. Among the more important of these is something that’s often entirely hidden from the player, until the time that it’s needed.
Real-time monitoring allows casinos to spot behavioural patterns in a player that might suggest that they are at risk. This allows for earlier intervention and more effective harm reduction.
Identifying At-Risk Behaviour Through Data Analytics
So, when we observe a player’s interactions with a service, what metrics are we looking for, precisely? There are a number of obvious places to start. Problem players might spend a relatively long time on each session, and make larger and more frequent deposits. The volatility of betting also matters. A player who makes small bets one minute, before lapsing into larger bets, might be viewed as someone who is trying, and failing, to keep a lid on their impulses.
As well as looking at any one variable, we should also consider the way that they change over time. Through the right monitoring and the right flags, operators can intervene before harm is suffered.
AI and Machine Learning for Early Intervention
Sometimes, behavioural shifts are subtle enough that they defy traditional metrics. But gambling providers are able to amass considerable data on player behaviour. This includes betting patterns that occurred in players who were subsequently revealed to have a problem. This makes it possible for a machine learning algorithm to spot similarities between those behaviours and those of current players, and to provide early warnings.
Behavioural Tracking and Personalised Feedback
Once problem behaviour has been spotted, we’re still left with the question of how to address it. The right solution might often be one that’s tailored to the tastes of a particular player. A simple pop-up message might be enough to give a player pause for thought. Others might prefer to set their own time or deposit limits.
Regulatory Compliance and Ethical Standards
Staying on the right side of the UK’s gambling regulator, the UK Gambling Commission, is essential if we want to reduce legal risk. But there’s also a more subtle advantage of compliance: it safeguards your reputation as a responsible gambling organisation. This in turn might help to generate the trust and goodwill required to retain existing players, and to attract new ones.
Increasingly, the UKGC is putting safety and ethics at the heart of its requirements. Make sure that you’re aware of the rules, and how they might change in the future.