Skittles and Supreme have partnered for a new music video that was released today. The clip is from the song “Skittle Brite,” which features Ty Gibbs singing about his love of colorful candies with lyrics like, “I eat sour cream skittles.”
Kyle Busch is a professional race car driver who has won four NASCAR Sprint Cup Series championships. He is also the son of former NASCAR champion and current team owner, Jack Busch.
Getty Ty Gibbs celebrates yet another ARCA Menards Series victory.
For a unique video, the reigning NASCAR Xfinity Series Rookie of the Year demonstrated his burnout talents. Ty Gibbs teamed up with Skittles and Supreme Clothing to promote an upcoming partnership.
On Wednesday, November 24, Skittles shared the video on Twitter. The video showed a No. 18 Joe Gibbs Racing Toyota Camry doing rainbow-colored burnouts. The red design had candy bits and rainbows, however the Skittles logo was changed with “Supreme.”
Given that Kyle Busch drives the No. 18 Toyota Camry in the Cup Series while Gibbs drives the No. 18 Camry in the ARCA Menards Series, there were some doubts regarding the driver’s identity. The video merely showed a wheelman in a Toyota Racing Development firesuit and didn’t give a response. Gibbs, on the other hand, offered a witty remark on Twitter: “I wonder who was driving?” Check that out [emoji of a winking face with tongue].”
The video is timed to coincide with the release of new merchandise.
Skittles/Supreme Collection The legendary confectionery brand has to be one of the most fascinating partnerships in the FW21 lookbook.
These goods will be available on Friday, November 26th. More information will be available shortly.
What are your favorite pieces? pic.twitter.com/nt3OQCP5zI
November 22, 2021 — DropsByJay (@DropsByJay)
While the video instantly raises suspicions about Gibbs and possible future collaborators, it seems that the short is merely promoting a new Supreme and Skittles goods release.
According to Foodbeast, the confectionery maker and the apparel brand collaborated on a fall collection in summer 2021. Bright articles of apparel wrapped with Skittles, as well as candy packs with Supreme emblems, were the centerpiece of the launches.
The next launch date for the two brands is November 26, which coincides with Gibbs’ appearance in the video. Pants, Mitchell & Ness twill jackets in purple and black, gloves, and beanies with Supreme/Skittles insignia will be available. Balaclavas with Skittles and the candy’s emblem are part of the cooperation.
Skittles and Joe Gibbs Racing already have a working relationship.
At Road America, Kyle Busch pilots the Skittles Toyota.
Although it may seem unusual to use the No. 18 Joe Gibbs Racing Toyota Camry to advertise an impending apparel launch, the NASCAR team already has a partnership with Skittles. Busch’s Cup Series races are sponsored by both the confectionery firm and its parent corporation, Mars.
On the No. 18, the two-time Cup Series winner generally symbolizes M&M’s, although he does sometimes use unique Skittles schemes when competing for victories. For the July 4 race at Road America, he drove the red, white, and blue Skittles scheme, and then emphasized Skittles Gummies the following week at Atlanta Motor Speedway.
Of course, the video might be a foreshadowing of future partnerships. The worst-kept secret in NASCAR is that in 2022, Gibbs will join Brandon Jones in the Xfinity Series, where they will compete for victories and playoff positions.
JGR has yet to announce Gibbs’ arrival or disclose the sponsors that will support him during the season. Skittles might become an associate partner or the lead sponsor for certain races. Gibbs previously traveled to Darlington Raceway and Las Vegas Motor Speedway with Interstate Batteries, another of Busch’s JGR partners.
This will remain strictly supposition until JGR, Mars, or Gibbs offer further information. Only the members of this trio know if the Skittles/Supreme video is a joke or a hint to future collaborations.
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