According to statistics, 98% of people open and read SMS messages and push notifications. And still, more than 60% of marketers still do not use mailings in brand promotion. And 65% of companies do not have a clear goal in promotion using mailings.
Many experts recommend sending push notifications and making mailings for customers to increase their loyalty and involvement in your business. Professional companies like https://fatads.co/ know everything about how to properly create push notifications and always do such work better than if the business owner suddenly wants to start figuring it all out on his own. However, any manager should delve a little into the material to understand how the push notification-sending technique helps promote a business. This article tells about what and how to usually write in mailings, when messages are sent and to whom.
What To Write In A Push Notification
Make the newsletter useful and informative. Don’t bother the client if you just want to remind them about yourself (bad example: “Hello, this is a gym. We are glad that you are with us!”). What should you write about then? For example, you are the owner of a beauty salon and you have a loyalty program. Create a newsletter with a reminder that the client has bonus points on their account (and that they can expire, for example). Or you have a referral program with which clients earn bonus points. Tell in the newsletter how to earn points and what they can be spent on.
How To Write Texts For Newsletters
There are rules that are worth following. Let’s talk about each and look at examples.
- Don’t write long messages. Clients will not read them to the end and, accordingly, there will be no conversion. Try to put everything important into 1-2 sentences. This is 140-160 characters.
- The main thing is to say at the beginning. Write so that the client understands from the first words why he received your message. If it is the launch of a loyalty program, offer to go to the website and issue a card. If it is the launch of an application, offer to download it from the app store.
- The first word is a verb. A verb is a strong part of speech. A verb speaks of an action, enlivens the text, and encourages action. Here is a great example: “Go to the restaurant’s website and book a table online. We give a 15% discount for online booking.” In this version, the client performs the action. He imagines how he goes to the website, chooses a table by the window, and gets a 15% discount. Therefore, use verbs to influence the reader.
- Do not overload the person with information. In the previous example, we first said what needs to be done and what the person will get for it. Therefore, make the offers clear to arouse interest.
- Add benefits and urgency to messages. Benefit = discounts. But the discount itself will not work if it lasts forever. Let’s say a customer reads a message: “Come to the cafe and pay half the usual price for lunch.” They will think that the offer is valid for a long time and they can come for lunch later (and this usually means “never”). Add urgency to the offers: “Come to the cafe and pay half the usual price for lunch. The discount is valid from February 14 to 19.” The person will understand that the offer is limited, and they don’t want to miss the opportunity to save money.
When To Send Messages
Experts say that the optimal time for sending messages is between 4 p.m. and 11 p.m. At the same time, competition among senders is lower in the evening. Do not write to clients at night or early in the morning. No one will like it if they receive a message at 2 a.m. and wake them up. This will reduce the customer’s loyalty to your business.
What day to send push notifications? Unfortunately, there are no exact statistics. It is better to research your own business. Wednesday, Friday, and Sunday are known as days when conversion is quite high. It is probably worth starting with these days. Try to conduct your own testing. You will soon determine the days on which it is best to send messages.
Conclusion
Push notifications are considered to be a great way to promote your business. However, you should remember that you can’t send them too often. If you send them every day, your client will get tired of spam and stop using your services.
And never forget about basic politeness. Segment your target audience and send messages on different days, at different times, with different texts – this will help you choose the option that is most suitable for your business.