Even though AI artwork has come a long way in recent times and AI models can now produce impressive graphics, there’s still something about this type of content that seems off. People usually recognise AI content, and if a brand uses it, it can feel cheap and lazy.
Entertainment companies that rely on beautiful artwork to attract viewers and players through thumbnails may find that succumbing to this AI-generated imagery trend could be detrimental for them. In fact, companies that stick to human-made content could use this as a selling point.
AI Artwork Is Already Everywhere
It’s already becoming hard to browse the internet without encountering an AI-generated image. Go on, give it a try. You’ll probably see something after a few clicks and be able to recognise it immediately. Yes, it looks polished and professional, but when you see it, you may feel like little human creativity went into it. And no, prompts don’t count.
There is an obvious appeal for companies to use this, as it may sometimes make more sense than paying an artist for every piece of promotional material. The technology is improving rapidly too, with new updates offering fresh ways to create images. However, for big businesses that have the money to spend on design teams, AI may be best avoided.
Entertainment Users Value Authenticity and Uniqueness
One of the great things about the online entertainment market is that AI artwork hasn’t taken over yet. In fact, many of the leading brands have avoided it so far. When you browse through thumbnails on UK slot sites, you’re still faced with artwork that was designed by the studios who made the games.
These pieces are designed to reflect the themes of the games they represent, but they are also made to stand out from the crowd. For example, titles like Coven Rising and Eye of Horus instantly jump out from the page thanks to their detailed visuals.
Over the years, thumbnails in the entertainment market have evolved greatly, and now they are richer and more engaging than ever. If users were faced with endless thumbnails made with AI, it would feel like some of the authenticity and uniqueness of the games had been lost. It’s hard to imagine any of these companies deciding to replace artwork that has already proved successful.
Human-Made Artwork Could Become a Selling Point
If we are to assume that this craze of AI-generated artwork online is set to continue, it could mean that human-made artwork starts to become even more valuable than it was before. The fact that anyone can make a polished image with a few prompts these days means that genuine creativity could be sold at a premium.
This could be a great way for brands to distance themselves from the AI-adopting crowd. If people are used to scrolling past AI content, they may stop and think when they see something that has clearly been created by humans.
Many companies are at a crossroads now, deciding whether to cut costs and adopt AI or stick with the value that human-made content can offer. For entertainment brands, it could prove to be a dilemma in the years ahead.
