Patrick Anthony

In today’s competitive business landscape, marketers face increasing pressure to deliver measurable results. Building awareness is no longer enough; organisations must create meaningful engagement with prospects and nurture them through the buyer journey. This is where demand generation comes into play. Far from being a short-term tactic, demand generation is a holistic approach that aligns […]

When launching a startup, founders often wear many hats. From product development and marketing to sales and finance, the list of responsibilities is endless. However, one area that is frequently overlooked or underestimated is information technology (IT). Many startups mistakenly believe they can handle their IT needs internally or that professional help is too expensive.

In the United States, around 600,000 burn injuries occur each year and about one in 1,000 people need to stay in the hospital because of a burn injury. Burn injury data from the Burn Injury Model System shows that 60% of patients are White, 24% are Black or African American, and 16% are Hispanic or

In recent years, Generative AI has transformed from a futuristic buzzword into a powerful driver of innovation across industries. From creating art and music to generating code, marketing copy, and entire product prototypes—Generative AI is revolutionizing how we think about work, creativity, and productivity. If you’re a tech enthusiast, data scientist, software developer, or even