The Experience Economy: Why Emotions Have Become the New Currency of the Global Market
In today’s experience economy, people are not just looking to buy products – they are also seeking experiences. This means they are purchasing feelings, memories, and stories they can tell later on. Because of this, companies are placing increasing importance on design, atmosphere, and interaction in order to cater for an emotional experience. Whether they […]
The Experience Economy: Why Emotions Have Become the New Currency of the Global Market Read More »










